Children as young as eight now have 10-step skincare routines, favourite serums, and chemical burns from retinol. Dermatologists call it cosmeticorexia. Regulators in Italy and California are circling. And in India, the teenage skincare market is growing faster than any guardrails around it. What the beauty industry's youngest customer segment means for brands.
A sneaker retailing at $195 resold for $1,200. Here's what the Vans x Satoshi Nakamoto drop reveals about scarcity, identity, and India's booming sneaker market.
Gen X is leading global consumer spending, set to inherit $30 trillion, and driving $500B in consumption in India by FY30. Why retail brands can't afford to ignore them any longer.
Bindu Sharma
8 min read
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