How to Scale a Retail Brand: Retail Growth Insights

India’s perfume category is growing across value, masstige, premium and niche at the same time. The larger opportunity is to turn the country’s fragrance heritage into modern, globally relevant brand equity.

K-beauty built a ₹3,200 crore market in India without a single Ayurvedic ingredient. Here's how it happened, and what World One learned helping Innisfree grow here, a decade ago.

Children as young as eight now have 10-step skincare routines, favourite serums, and chemical burns from retinol. Dermatologists call it cosmeticorexia. Regulators in Italy and California are circling. And in India, the teenage skincare market is growing faster than any guardrails around it. What the beauty industry's youngest customer segment means for brands.

72% of Brazilians didn't believe their team could win. Brahma put that headline on a newspaper, crumpled it into a ball, and let all of Brazil play with it. What followed is a masterclass in how to build brand trust through advertising — not by overcoming doubt, but by using it as raw material.