Retail just had its biggest CEO turnover wave in years, Walmart, Lululemon, Target, Etsy, Rothy's. Most coverage treats it as a talent story. It isn't. The brands absorbing change cleanly are the ones whose founders built pricing logic and category conviction into the business itself, not just held in their own heads. India's own succession stories, from DMart to Aditya Birla, show the same pattern. Here's what founders building premium brands today should take from it.
