Gen X is leading global consumer spending, set to inherit $30 trillion, and driving $500B in consumption in India by FY30. Why retail brands can't afford to ignore them any longer.
From a snaggle-toothed story-book imp to TikTok’s newest status symbol, the Labubu plush toy is rewriting the rules of collectible retail. We unpack its origin, sales milestones, India impact, and future outlook.
Bindu Sharma
4 min read
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