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Woman in striped outfit with sunglasses carries colorful shopping bags against a blue backdrop, with a digital glitch cityscape effect.

Woman in striped outfit with sunglasses carries colorful shopping bags against a blue backdrop, with a digital glitch cityscape effect.

Gen Z Cuts Back on Spending—and Alcohol

Discover why Gen Z is cutting back on spending and alcohol. Explore trends, impacts on retail, and marketing strategies for Gen Z.

Bindu Sharma

2 min read

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