Merchandise Mix
The merchandise mix refers to the assortment of products offered by a retail store. It’s a strategic blend that caters to the diverse needs and preferences of customers.
Let’s explore the key aspects:
Product Variety: A well-curated merchandise mix includes a range of products across different categories. We help you curate a mix of essentials, seasonal items, and specialty products. Variety keeps customers engaged and encourages repeat visits.
Pricing Strategy: Balancing high-end and budget-friendly items. Price points to align with your brand positioning. A mix of premium, mid-range, and value-priced products ensures accessibility for various customer segments.
Inventory Management: Regularly assessing inventory turnover rates. Optimizing stock levels based on demand patterns. Avoiding overstocking or understocking—both impact profitability and customer satisfaction.