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Renovation Factory

Conceptualized and launched the brand. Built the brand and retail strategy including merchandise mix, store location finalization, team recruitment and training, and visual merchandising.


Renovation Factory is a manufacturer and retailer of luxury handcrafted products all made in India. The collection includes lighting, décor, and furniture. Renovation Factory aims to inspire its customers through simple and functional design.

What We Did

  • Brand Launch & Retail Strategy: WOC helped Renovation Factory ideate and define the brand identity, positioning, target market and competitive advantage. We helped them plan their retail objectives, pricing, and distribution strategies. We worked with the branding agency to develop and finalize the logo and other brand collaterals.

  • Merchandise Mix: We helped shortlist and launch a range of products especially crafted for the Indian market. We worked on identifying potential categories based on market research and Renovation Factory's product development expertise.

  • Store Location Finalization and setup: We helped identify and secure the best location for the flagship store. The final choice was made taking into account the market potential, customer traffic, visibility, accessibility, and rent. We also worked with the interior design firm to finalize the store space layout and develop furniture and fixtures.

  • Team recruitment and training: We recruit and train the best talent for the business.

  • Visual Merchandising: We helped in space planning and display of products in the most appealing and effective way, using the best techniques and principles of visual merchandising.

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