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Conducted a comprehensive product offtake study for the snack brands, Aliva & Lay's, across Tier 1 and 2 cities in India.


PepsiCo is an Global leader in food and beverages with offices across 200 countries. PepsiCo generated more than $21 billion in revenue in 2023.

What We Did

  • Conducted a product offtake study for their snack brands, Aliva & Lay's.

  • Benchmarked Aliva & Lay's Baked performance against competitors in the market.

  • Analyzed customer preferences for Aliva & Lay's across different geographies.

  • Provided actionable insights to enhance product placement and marketing strategies.

  • Assisted in optimizing Aliva & Lay's regional distribution based on consumer demand.

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