Overview

PepsiCo is an Global leader in food and beverages with offices across 200 countries. PepsiCo generated more than $21 billion in revenue in 2023.

What We Did

• Conducted a product offtake study for their snack brands, Aliva & Lay's.

• Benchmarked Aliva & Lay's Baked performance against competitors in the market.

• Analyzed customer preferences for Aliva & Lay's across different geographies.

• Provided actionable insights to enhance product placement and marketing strategies.

• Assisted in optimizing Aliva & Lay's regional distribution based on consumer demand.